Vicenza Calcio, a historic soccer club founded in 1902, is one of the Italian clubs that played in the largest number of matches of the Serie A leagues. We renewed its image for the 2011/2012 football season designing a new website with an innovative visual concept and a friendlier user experience. Our aim was to create a new reference portal for the club fans, that we renewed in its graphic layout. The website is constantly updated in content with the latest club news, from market news to the match calendar, and it provides more space for the youth sector. The contents are suitable for any device and navigation is more fluid.