Rebranding Sicurpal

shooting fotografico - KF ADV agenzia di comunicazione Vicenza

The brief

A rebranding for a company with consolidated, technical know-how and a strong awareness about safety.

Sicurpal is a company that since 1997 design and product lifelines and fall arrest systems to protect the safety of workers at high-altitude. It needed a brand repositioning and a new visual concept, to better compete with the main market players.
visual identity - KF ADV agenzia di comunicazione Vicenza
rebranding sicurpal - KF ADV agenzia di comunicazione Vicenza
rebranding sicurpal - KF ADV agenzia di comunicazione Vicenza

The aims

Our first goal was to design the new corporate image through a rebranding, to confirm this strong change. It reflects and distinguishes the company identity and its product position in the market.

After the analysis of competitors and brand positioning, we identified red as the most fitting color, both for its expressive strength and its natural connection with safety and caution. The visual development strated with the brand logo, passing through the product catalogue, website, advertising campaigns, photo shoots, and video services.
rebranding sicurpal - KF ADV agenzia di comunicazione Vicenza
visual identity - KF ADV agenzia di comunicazione Vicenza
web design e development - KF ADV agenzia di comunicazione Vicenza