New brand for dental implants: Mech&Human.

brand building Mech& Human - KF ADV agenzia di comunicazione Vicenza

The Challenge

Tfm, a company specialized in the high-precision mechanical processing in the automotive industry, wanted to approach the dental sector, thus putting all its technical skills and know-how on quality control into play.

The challenge was about finding a positioning for this new brand. There are more than 600 competitors in the world market, very similar to each other in terms of product and service provided. Our strategy then was about focusing on the brand and its experience rather than on the product only.

Branding settore dentale - KF ADV agenzia di comunicazione Vicenza
Branding settore dentale - KF ADV agenzia di comunicazione Vicenza
Branding settore dentale - KF ADV agenzia di comunicazione Vicenza
brand building Mech& Human - KF ADV agenzia di comunicazione Vicenza

The Approach

We created a naming to expresses the “strong mechanical know-how of the company for the benefit of the human being”: Mech & Human. The visual winks at the 1980s style of Ettore Sottsass’s industrial design, to create a unique brand identity in the dental sector.

This is one of the cases where we used the Human to Human approach: the brand wanted to talk directly to the surgeon who buys the products. A professional, surely, but above all a person. This is a young brand, with a direct, fresh, engaging brand character.

web design - agenzia di comunicazione KF ADV
packaging - KF ADV agenzia di comunicazione Vicenza
brand building Mech& Human - KF ADV agenzia di comunicazione Vicenza
shooting prodotti settore dentale - KF ADV agenzia di comunicazione Vicenza
Branding settore dentale - KF ADV agenzia di comunicazione Vicenza
Branding settore dentale - KF ADV agenzia di comunicazione Vicenza
rendering 3D settore dentale - KF ADV agenzia di comunicazione Vicenza