Rebranding Sicurpal
A rebranding for a company with consolidated, technical know-how and a strong awareness about safety.
Sicurpal is a company that since 1997 design and product lifelines and fall arrest systems to protect the safety of workers at high-altitude. It needed a brand repositioning and a new visual concept, to better compete with the main market players.
The aims
Our first goal was to design the new corporate image through a rebranding, to confirm this strong change. It reflects and distinguishes the company identity and its product position in the market.
After the analysis of competitors and brand positioning, we identified red as the most fitting color, both for its expressive strength and its natural connection with safety and caution. The visual development strated with the brand logo, passing through the product catalogue, website, advertising campaigns, photo shoots, and video services.
Do you want a project like this? Stay in touch.
We can’t wait to listen to your story.
CONTACT US
Go to the next case