Our first goal was to design the new corporate image through a rebranding, to confirm this strong change. It reflects and distinguishes the company identity and its product position in the market.
After the analysis of competitors and brand positioning, we identified red as the most fitting color, both for its expressive strength and its natural connection with safety and caution. The visual development strated with the brand logo, passing through the product catalogue, website, advertising campaigns, photo shoots, and video services.