The Venetian company has been producing state-of-the-art mattresses for almost 30 years, having made sustainability its strong point.
Respect for the environment and a sense of responsibility towards the planet have always accompanied MED1994 on a fascinating journey towards sustainable luxury. A green mentality not only on paper but as an actual daily commitment.
ATTENTION TO DETAIL
INTEGRATED AIR SYSTEM
Can comfort, lightness and ergonomics be conveyed through these two basic elements?
In our vision for MED1994, the answer is yes!
The new concept of communication, summarised by the slogan “Breath. Sleep. Live.” elevates the perception of the brand and acts as a mouthpiece for the company’s value system.
The video empathically engages and conveys the benefits of a dream experience, whilst the details catch the eye and reveal the process of realisation. Moments and sounds follow each other in an escalation of ethereal sensations.
BREATH. SLEEP. LIVE.