Inbound marketing project, Isidoor by Topp

The challenge

Topp is a company that designs, produces, and sells automation for doors and windows. They chose our agency to develop an inbound marketing project to sell a product directly online.

The challenge was about identifying the need that satisfies the product and developing contents that were based the user experience of the customers who see the landing page we created for the first time.

The approach

This product is the answer to a real need, but it needs to be conveyed through the right channels and sponsored. Therefore, we developed more touch points along the conversion funnel. From the web commercial to the communication campaign, through PPC campaigns, Facebook, and landing page.