Concept development for Goodyear Dunlop Italy

Goodyear and Sava, a new cover concept.

Concept development and creation of new advertising images for the price lists of the truck tire brands Goodyear and Sava.

Goodyear, considered the top brand of the range, needs a new professional, institutional concept, based on quality without compromise.

Sava

Sava’s goal is to offer a reliable product. That’s why all its tires are manufactured and provided with Sava’s Quality Insurance against defects in workmanship, materials or design. They are designed in Europe with Goodyear technology.

Sava’s communication is strategically focused on cost-effectiveness while enhancing the robustness of the product. During the concept development, we took into consideration these important brand values.