Brand identity Luce&Light
L&L Luce&Light is a company specialized in designing and producing LED technology lighting systems for the residential and industrial sector. The brand is active in 40 countries around the world, and it address architects, lighting designers, and installers.
We are very proud to be actively involved in designing and developing its brand identity, both in traditional and web communication. The result is an identity consistent with the brand personality, with technical and branding contents suitable for the target, exploiting all the potential of minimal design that makes different Luce&Light products.
Stand
For this project, L&L assigned us a small challenge: designing a 2.5 meters x 2.5 meters stand. Triangular.
One of the most inspiring challenges was designing a 2.5 meters x 2.5 meters stand. Triangular.
We approached it with a pragmatic method. The starting point was the idea of pop-up books for children, where the hardback pages enclose landscapes, enriched with details and three-dimensionality at the opening. Revisiting this concept in an architectural key, we created geometric volumes containing L&L products which, alternating with each other, create plays of light of great emotional impact. L&L exhibited the stand at architect@Work Milan/Paris.
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