For this project, L&L assigned us a small challenge: designing a 2.5 meters x 2.5 meters stand. Triangular.
One of the most inspiring challenges was designing a 2.5 meters x 2.5 meters stand. Triangular.
We approached it with a pragmatic method. The starting point was the idea of pop-up books for children, where the hardback pages enclose landscapes, enriched with details and three-dimensionality at the opening. Revisiting this concept in an architectural key, we created geometric volumes containing L&L products which, alternating with each other, create plays of light of great emotional impact. L&L exhibited the stand at architect@Work Milan/Paris.