Advertising, Web design and social management Sandonauto
Sandonauto, a reference point for commercial and industrial vehicles in the Northeast of Italy, was looking for a partner to develop their web communication combining strategy and creative communication.
The challenge then was to create a creative campaign, a new website, and to manage the Facebook page to increase audience and the engagement of the target.
The approach
Sandonauto’s value proposition is different from many other companies in the same market: it is active for their customers 24/7. We have structured the advertising campaign on this brand promise.
Sandonauto technicians became the three subjects of the campaign on website, billboards, and socials. Creating virality among customers and curiosity in those who didn’t know the company, we brough prospects closer to Sandonauto world.
In social media management, Facebook was our main channel to communicate with the target audience.
Our goal was to increase Consumer Brand Engagement and Brand Loyalty as much as to develop an editorial plan that was necessarily consistent with the interests of users. Moreover, we wanted to reinforce the community of lovers of truck vehicle.
The result was truly surprising: users interacted with the various posts by showing affection for the “truck family”, and attachment to the brand. They appreciated the campaign’s ironic exposure and endorsed the brand’s new change of course.
The icing
“Fast & Test Day” was a one-day event held at the San Donà di Piave headquarter to celebrate the award as the Best Iveco Technical Team. We organized several road and air games thanks to Tesla Model S’ test drives, the new Iveco Stralis methane, go-karts, and a helicopter ride to see Venice from the sky.
The choice to organize this event by involving people at all the ages was the right one to attract and involve customers with success.
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