METHOD

“POWER IS NOTHING
WITHOUT CONTROL”
SO SAYS AN ADVERTISING
CAMPAIGN
NOTE.
HERE, CREATIVITY IS
NOTHING WITHOUT A
METHOD.

For years we have been asking ourselves the question: why are there brands capable of making their consumers fall in love and brands that are unable to engage the public? We responded with a lot of analysis and experience in the field, together with several of our customers and partners.

We came out with a method. The Magnetic Branding method.
MAGNETIC BRANDING
MAGNETIC BRANDING

Until today, marketing and communication have focused on novelty, on the new social network, the new “Holy Grail”, losing sight of the overall vision.
Magnetic branding is a holistic approach, a framework, a set of knowledge ranging from the creation of the brand to the communication campaign up to measuring metrics and KPIs. What is it for? To create a brand that is able to attract an audience, to have an impact.

Consistency

Coherence

Involvement

Credibility

Consistency

Coherence

Involvement

Credibility

If in marketing there are the “4Ps” (Product, Price, Positioning, Promotion), in Magnetic Branding there are “4Cs”: Coherence, Consistency, Credibility and Involvement. This is a set of fundamental characteristics to be Magnetic Brands.

Magnetic Branding™ è un viaggio attraverso valori autentici, persone uniche, dialoghi profondi e ascolto. Tutto inizia dall’attenta comprensione delle necessità del nostro cliente e, ancor più importante, delle esigenze dei suoi consumatori. Perché il vero cuore di un brand non risiede solo nella qualità del prodotto o servizio, ma nel ricordo indelebile e nell’impressione che lascia nella mente delle persone.

Conclusion

arrow

WE BELIEVE THAT THE
BRAND CAN
BECOME AN ECONOMIC
ASSET FOR
COMPANIES AND OUR
AIM IS TO PURSUIT
THIS OBJECTIVE.