Google announces: indexing for mobile-only
In recent years, this Google feature developed more and more: mobile-first indexing has reached a percentage of 70%. In September this mode will be used on the 100% of websites.
Vanity metrics
What are they? Simply: likes, comments, share, followers. They are called 'vanity metrics' because they feed the digital ego of a page or a social profile. A post with lots of likes makes the brand feel appreciated and recognized. However,
What’s an Influencer marketing
An influencer has more persuasive and driving power than a testimonial, who instead is seen as a celebrity