Google announces: indexing for mobile-only
In recent years, this Google feature developed more and more: mobile-first indexing has reached a percentage of 70%. In September this mode will be used on the 100% of websites.
The campaign that doesn’t exist
We wondered, what if Coca-Cola and Pepsi were campaigning together?
We’ve been through this before.
In these weeks I haven't posted anything, I haven't written judgments, I didn’t want to go into what an epidemic or pandemic is (I'm not an epidemiologist), I haven't talked about what people should or shouldn't do. I'm a marketing
What are they? Simply: likes, comments, share, followers. They are called 'vanity metrics' because they feed the digital ego of a page or a social profile. A post with lots of likes makes the brand feel appreciated and recognized. However,
Archetypes: what are them?
Carl Gustav Jung, a Swiss psychoanalyst and philosopher, discovered that human beings assign a certain characterization to their unconscious. This characterization is called an archetype and is a universal basic scheme that connects the individual to the collective unconscious on
Funnel, this stranger
The construction of a real customer journey to guide the user through five gradual steps.
4 design books we should all know about
4 design books we should all know about.
Influencer marketing for B2B
Discover all the secrets of Influencer Marketing for B2B
Threads and TikTok, the apps of the very young
The rapid spread of new apps opens the door to new discussions on privacy issues.
Inbound Marketing, what it is and how it works
Inbound Marketing is a real process that follows the entire product life cycle, from promotion to purchase.