Brand identity, UX and UI for the Domood home staging portal

Domood aims to improve the quality of life and independence of young people, especially university students and young workers, by offering housing solutions that exceed their expectations. The goal is to provide a healthy, sustainable and comfortable environment.

Goals

Naming, identità visiva, UX/UI e sviluppo web di una piattaforma custom . Un progetto con l’obiettivo di arrivare ad una generazione di giovani studenti che fanno la loro prima esperienza di convivenza fuori casa.

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Solutions

The naming comes from the portmanteau between “Domus” (house) and “Mood”. The logo links the two elements, exploiting a visual element that "lights up" the home and curiosity. The pay-off instead is a promise: emotions per square metre. The person is at the center of the visual treatment, which enhances expressions and emotions with graphics and photography that dialogue together, creating a fluid identity and contaminating the spaces. Domooders enjoy exploring relatable content and high-quality UGC, feeling inspired to share unique photos and experiences with their community.

CUSTOM PLATFORM DEVELOPMENT

At platform level, a completely custom solution has been studied both in the front-end and back-end parts, to allow on the one hand the real-time transfer of room data from the existing management system to the site, via a Json data exchange system and interfaces. of uploading data and images, and on the other hand making the Domood team autonomous in managing existing rooms.

SVILUPPO WEB PIATTAFORMA CUSTOM

For the development of the platform, we have studied a completely custom solution for both front-end and backend. Through a Json data exchange system and data and image upload interfaces, we have made it possible to transfer room data from the management system to the site in real time, and at the same time made the Domood team autonomous in the management of existing rooms.

Results

Sold out. The website represents the pinnacle of visual identity, with a UX that is striking for its immediacy and alignment with the brand's objectives. Fluid and intuitive navigation, advanced search filters and a clear approach to communicating the "why" of the site guide the user to find what they are looking for. The narrative approach is direct and modern. These qualities led to the Awwwards nomination as "Site of the day", confirming its excellent design and functionality. In the first year more than 150 rooms completely booked or rented.