Visona

  • 3D DESIGN
  • ART DIRECTION
  • DIGITAL STRATEGY
  • PHOTO SHOOTING
  • PPC ADV
  • SOCIAL MEDIA
  • WEB / ECOMMERCE
Fashion

From craftsmanship to digital: the rise of a fashion brand

Since 1959, Plinio Visonà has transformed the bag from a simple accessory to an emblem of personality, combining craftsmanship and timeless design. Its attention to detail, the quality of the leather and a recognizable aesthetic that is always up to date are the foundation of the narrative. The characteristic stitching, inspired by the art of saddlery and patented in the 1970s, has become the distinctive signature of each collection. This "VISONA Point" symbolizes the deep connection with the artisanal origins of the company and its founder.

VISONA
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Goals

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Assist the brand in its repositioning path within the fashion accessories market. Go from artisanal product to fashion brand. To achieve this purpose, we aimed to increase brand perception, strategically exploiting digital channels to effectively engage the desired target audience.
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