Sandonauto

BRANDING
VISUAL IDENTITY
WEBSITE

Transportation

How do you tell a company's story when its experience moves faster than its image?

Since 1978, Sandonauto has been a benchmark for the truck & bus world: specialized workshop, body shop, inspections and testing, dealership, and partner to the sector's leading brands. Four locations and an advanced organization. The identity had to tell this whole story, without filters and without half measures.

Goals

Aligning identity and communication with the company’s level of maturity. Not merely a restyling, but a system capable of showcasing methodology, technology, and expertise, thereby building a more authoritative and recognizable perception across every touchpoint.

Visual identity and tagline

We redesigned the logo to give Sandonauto a sharper, contemporary, and structured identity. The tagline “Your truck & bus experts” immediately highlights the company’s positioning: a specialized team capable of handling any vehicle with expertise, organization, and technical insight.
The new visual identity translates the Sandonauto world into a solid, action-oriented visual language. Clear hierarchies, bold compositions, and a flexible graphic system create continuity across corporate, commercial, and digital communications, without losing the company’s characteristic sense of practicality.

Sandonauto 2026

Online and offline materials

The new identity has been applied to brochures, social media templates, outdoor banners, and company vans. Each touchpoint has become part of a unified system: recognizable from a distance, readable in seconds, and consistent across the contexts where Sandonauto engages with customers, partners, and the local community.

Website

The new website elevates the brand narrative. A more mature design, in-depth content, and clear architecture showcase services, methodology, and organizational capabilities. Partnerships with IVECO, Mercedes-Benz Trucks, and MAN serve as tangible proof of reliability—proven in the field and recognized across the industry.

Sandonauto

Sandonauto

Sandonauto

Sandonauto

Sandonauto

Sandonauto

Sandonauto

Sandonauto

Predictive analytics

During the development phase, we tested the new messaging using Braint—our proprietary software integrating artificial intelligence, visual analysis, and neuromarketing principles—focusing specifically on the website’s hero sections. The results precisely revealed where attention was concentrated: on the brand, the support service (crucial for a repair shop), and partnerships—all decisive elements for reinforcing credibility and reliability.