Sandonauto

  • ADVERTISING
  • ART DIRECTION
  • BRANDING
  • GRAPHIC DESIGN
  • LOGO DESIGN
  • PHOTO SHOOTING
  • WEB / ECOMMERCE
Trasporti

Advertising, Web design and Social Media Management for Sandonauto

Sandonauto, founded in 1978 by Walter Rorato, is a leading company in the repair and maintenance of industrial vehicles. Evolving from a single workshop to an entity with multiple locations, it has achieved recognition as the best IVECO workshop and has expanded into bodywork and washing services. Now managed by Walter's sons, Federico and Alessandro, Sandonauto continues to innovate and grow, offering high-quality solutions in the industrial vehicle sector.

Santonauto

Goals

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Sandonauto aimed to completely review its brand identity and strengthen its online presence by achieving more engagement. Specifically, it needed strategic and creative web communication, including the development of a new advertising campaign, the creation of a new website and a coherent and distinctive image across all media.
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Solutions

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Sandonauto stands out in the market for its 24/7 availability for customers. The advertising campaign was built around this promise, highlighting the company's engineers on various channels, including the website, billboards and social media. This approach generated interest and curiosity, both among those who already knew the company and among new potential customers, encouraging them to further explore Sandonauto's offer. The brand identity is expressed through an art direction that combines images and texts to create a professional atmosphere, recalling the feeling of a structured company that offers a high quality service.
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Results

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The site features a modern interface that facilitates navigation between sections, thanks to an intuitive UX/UI design and clear organization of information. In renewing the brand image, we updated the visual style, both graphic and photographic, improving the use of colors. The campaign clearly positioned brand promise and reason why, helping the company to reposition itself in the minds of the target.
Advertising