Ribimex

BRANDING
DIGITAL STRATEGY
PHOTO SHOOTING
VIDEO COMMERCIAL
CONTENT STRATEGY

GARDEN & TOOLS

A new way to tell DIY stories

Ribimex is an Italian company based in France that has been offering DIY, gardening, and maintenance tools and products for both beginners and professionals for over forty years. Present in large-scale retail outlets throughout Italy, it is also a leading name in the DIY world. With them, we embarked on a process of analysis and repositioning to give the brand a new voice: more authentic, more empathetic, and closer to its customers.

Goals of the project

The project was born with the aim of transcending pure performance communication, to present DIY as an experience, not a competition. Using Magnetic Branding®, we conducted workshops and brand analyses, integrating research and data to define a new narrative positioning, consistent with Ribimex's values.

FOCUS ON THE CAMPAIGN

The "What Really Matters" campaign was born from this new perspective.

A message that shifts the focus from the result to the meaning, highlighting the gesture and skill of those who choose to do it. Do-it-yourself thus becomes a way to express skill, care, and awareness: not a task to be completed, but an experience that restores confidence and satisfaction.

Shooting and content production

To give this story a new visual form, we conceived and created a shoot that translates the campaign's tone into sincere and coherent images. In the short videos and stills, the narrative breaks away from predictable and stereotypical codes, shifting the focus to the experience and transforming the content into short stories where the tools become the pretext for recounting authentic moments.

Content strategy

The campaign message has given rise to an integrated content strategy, designed to give consistency and continuity to the new brand identity. The editorial lines on social media channels aim to highlight the seasonality of Ribimex products and the joy of pursuing small, everyday projects. Content sharing is encouraged by maintaining the campaign's warm, human, and inspirational tone.

META RESULTS

5 MONTHS

interactions with editorial plan content

732.400

impressions

174.650

average CPL

2,30 €

Conversion Rate with Interactive Forms0

27 %

Digital strategy

Communications also expanded digitally with a lead generation strategy. We created downloadable seasonal e-books, offering valuable content and strengthening relationships with the community. The strategy also further strengthened our relationship with retailers, thanks to a virtuous cycle of recognition and drive-to-store campaigns. An approach that transforms interest into dialogue, and dialogue into connection.

GOOGLE RESULTS

5 MONTHS

Impressions

1.673.700

clicks to the website

38.100

CPL on lead generation campaigns

14 €

clicks, engagements, views

344.600

GOOGLE RESULTS

5 MONTHS

Impressions

1.673.700

clicks to the website

38.100

CPL on lead generation campaigns

14 €

clicks, engagements, views

344.600

Conclusion

With Ribimex, we've created a new way to talk about DIY, focusing on what remains once the tools are turned off: the satisfaction, the excitement, and the desire to do more.