An evolution that begins with identity

Palladio Group is an international organization with a solid position as a European leader in the production of packaging, labeling solutions, and smart packaging services for the healthcare and pharmaceutical sectors. The collaboration with KF ADV was born from the desire to renew its image and make it representative of a group in constant evolution.

OBJECTIVES

The goal was to give voice to the essence of Palladio Group, building a brand identity capable of expressing its solidity, innovation, and constant drive toward the future. During the process of defining the visual identity, a key element emerged: the gradient. This became the distinctive feature of the new brand system—a symbol of change understood as growth, a way to interpret the future of the industry.

The visual identity comes to life across all physical media through a clean, essential, and contemporary design, where the gradient reappears as a visual thread, guiding the viewer through a journey of technology, aesthetics, and functionality.

LANDING PAGE & VIDEO RENDERING

To communicate the innovation behind the new Smart Pill Pocket and Tecobox products, two dedicated landing pages were developed with the goal of presenting advanced technological solutions in the healthcare sector.

The project involved the creation of animated video renderings, the study of packaging and labels, and a visual narrative that combines clarity with aesthetic impact.

CALENDAR

The 2025 Calendar represents a tradition renewed each year, becoming both an artistic and communicative object. Created using the paperwork technique, it tells the story of Palladio Group’s deep connection with the world of paper—the raw material from which it all began, when the company was still a paper mill.

Conclusions

Collaborating with Palladio Group meant accompanying a brand of excellence on its journey of renewal—transforming its values into a contemporary and coherent visual language.