O Bag

award

Awarded

3D DESIGN
ADVERTISING
ART DIRECTION
RENDERING
VIDEO / COMMERCIAL

Fashion

An award-winning TV commercial for a unique bag.

Obag, with its Italian spirit, reinvents the world of bags and accessories. It offers a unique experience of customizable fashion accessories, where each customer becomes the designer of their own style. With a wide range of bags, watches and accessories, Obag is the symbol of originality and innovation in design, combining quality and creativity.

Goals

Obag aimed to launch a new bag, Obag unique, which stands out for its unique design: a single piece molded in rubber that moves away from their traditional concept of modular bags. We were involved in the creation of a television commercial that could also be adapted for social media, with the aim of capturing the interest of the so-called early adopters.

Solutions

For the Obag unique campaign, we developed a satisfying video, entirely in a 3D environment, based on the principles of neuromarketing. The idea was to illustrate a fantastic production process, where the bags come alive in a fluid and harmonious atmosphere, introducing an engaging story and discovering new dimensions of the brand. The campaign was conveyed through television channels such as TV8 and Cielo and digital platforms such as Amazon and Twitch, to maximize impact and reach.

Results

After the success of the first commercial, which obtained over 5 million impressions, and the first prize in the "Special Effects and Animation" category at the 53rd Media Key Awards, we produced a spin-off for the launch of the "Unique Baby" and a Christmas video for the Christmas omnichannel campaign. These new spots have expanded our communication strategy, capitalizing on the initial success to reach an even wider audience.