Fulgard

ADVERTISING
BRANDING
DIGITAL STRATEGY
WEB / ECOMMERCE
VIDEO COMMERCIAL

Security

Bringing safety into focus, together.

Sicura S.p.A. asked us to bring to life a new brand capable of uniting, under a single identity, several companies specialized in security. Solid businesses, each with its own history and expertise, yet lacking a common thread that could highlight their complementarity. This is how Fulgard was born: a name, a visual territory, an identity that defines a Group and amplifies its recognition in the market.

OBJECTIVES

To build an identity able to elevate the Group’s positioning; to stabilize brand perception at a national level; and to communicate authority without erasing the specific characteristics of each individual company.

LOGO

The Fulgard logo was designed to tell two stories: a human one and an institutional one. The uppercase “F” is the first distinctive element—strong, vertical, balanced. It is a symbol of protection and solidity. At the same time, the soft typeface conveys warmth, brings people closer, and makes the brand accessible. The result? An immediate mark that communicates security without rigidity, positioning itself as a point of reference.

Branding & Visual

Protection, professionalism, expertise: Fulgard’s visual identity was conceived to represent the entire security value chain. The color palette speaks the language of the sector through a clear chromatic code: yellow, typical of the safety world, and black, synonymous with professionalism. Connecting these two dimensions is an iconic gradient: more than an aesthetic detail, it is a metaphor for bringing problems and solutions into focus.

Fulgard brochure

Fulgard brochure

Fulgard brochure

Fulgard brochure

Fulgard brochure

Fulgard brochure

Fulgard brochure

WEBSITE

The new website presents itself as an easy-to-navigate platform, structured to communicate both the value of the Group and the specific strengths of each individual company. Clear hierarchies, clean visuals, and direct copy: every element works together to reinforce the brand’s authority, offering users a smooth, recognizable, and coherent experience.

CAMPAIGN

An “F” that protects. The launch campaign revolves around the brand’s large “F”, transformed into a living symbol: a building, a hat, a roof under which different skills come together, protected by the company.

DIGITAL STRATEGY

The launch was orchestrated across all brand and sub-brand profiles through a rich and coordinated strategy. We now manage the editorial plan and Meta, LinkedIn, and Google campaigns, turning numbers and insights into content that strengthens positioning and delivers results we are proud of.

META RESULTS

1° YEAR

impressions

5.545.300

Video views

3.636.900

Social page interactions

2.888.300

Google Campaign Results

impressions

4.400.294

CLICKS

59.710

Average search network CTR

12,23 %

Conclusion

Through the Magnetic Branding® method, the work on Fulgard transformed its mission—protect, guide, unite—into a magnetic and coherent identity. A journey that shaped a brand capable of communicating with strength, standing out, and growing over time.