For By Grace is a "Made in Italy" luxury brand created to transform the handbag into a symbol of belonging and strength. Branding, photoshoots, video, UX/UI, and digital strategy have shaped an identity capable of conveying a sophisticated vision across every touchpoint.
The work began with a participatory workshop, a time of exercises and reflection that allowed the client to explore their values and the brand to take shape. It was a valuable step, laying the foundation for both the brand identity and a relationship of trust and co-creation. From there, a precise and distinctive identity was born, with a clear brand essence and a bold yet elegant tone of voice, capable of combining authenticity, craftsmanship, and profound meaning, restoring value to a product that transcends its function as a simple accessory.
The Manifesto was born as a declaration of intent, a collective call that blends strength and gentleness, rebellion and grace, courage and love. It is not just a text, but a gentle revolution: firm and proud, capable of transcending trends without bending to them. The question "Where are the Graces of the world?" becomes an invitation and a plea: a call to those who choose quality over illusion, authentic expression over conformity.
