Design, usability and copywriting work towards a single goal: the result

47 Anno Domini is a unique winery, where taste, art, design and product innovation find a home. It is a young company born from a long family tradition in the wine sector. The headquarters is a cellar but also a modern multipurpose location which, together with the product, represents the value of the brand, as well as a real lifestyle loved by the local public but also by the foreign target.

Goals

Due to the impact of the pandemic and the importance of its geographical position, it was necessary to develop a strategic communication plan to strengthen the connection with the territory. The objective was to mitigate the negative effects of the pandemic, reopening the winery to a national public and promoting the brand internationally, with particular attention to online visibility. The plan focused on communicating the brand's values to increase awareness and engagement, attracting more people to know the brand, repositioning it in the competitive context and encouraging target involvement through participation in events , online shopping and other activities.

E-commerce Development

Ecommerce becomes a fundamental piece in the brand's identity, completing a digital mosaic that represents the maximum expression of performance. The elegance of the 47 Anno Domini line takes shape between the pages, while the purchasing experience aims to increase the conversion rate. Editorial storytelling embellishes the value of the brand by teasing users' palates.

Solutions

Social Media & Google AdsThe creation of a new complete e-commerce site was the first step to regain contact with the target audience. Not only the sale of wines, but also tastings and participation in exclusive events have contributed to increasing engagement towards the brand.
A loyalty system managed for both in-store and online purchases and marketing automation in e-commerce allow 47 Anno Domini to stay more in touch with its customers, providing content interesting in the wine sector and updating you on the latest news.

Social Media & Google Ads

The ad campaigns on social media and Google Ads contributed to the maximum diffusion of the brand. The activation of micro-influencers in the area directly involved the community, increasing positive sentiment. The content plan tells the philosophy of the winery and its labels, stimulating the curiosity of members.

Email Marketing

Average open rate

30 - 35 %

15 - 20% MARKET AVARAGE

Marketing Automation

The study and setting up of a marketing automation system on the new site allows users to receive interesting content on 47 Anno Domini products. Online questionnaires on "dormant" customers have made it possible to reactivate old fans of the brand. The flow dedicated to abandoned cart reminders has allowed us to recover a large number of users and sales.
To date, 26% of online sales come from the marketing automation system.

Results

The activities implemented, the continuous monitoring and optimization have made it possible to improve brand awareness, increase the lead generation rate and increase online turnover. In the first year alone we recorded coverage of over 2.5 million users, 14 million impressions, achieving an e-commerce turnover of +308% compared to the objective expected by the customer.

RISULTATI YOY 2023

Coverage

2.5 mln

Impressions

14 mln

Turnover

+ 308 %

Conversions

+ 89 %

Conversion cost

- 42,89 %