Content and social strategy, for a more sustainable vision

Founded over 80 years ago, FILA Solutions specializes in the production and sale of products for the care and protection of all surfaces. Initially known for shoe polish and detergents, the company expanded into the professional sector in the 1970s. Today, FILA is known globally, offering a wide range of solutions for the treatment of different surfaces.

Goals

Orientare la comunicazione verso il B2C, evidenziando l'impegno dell'azienda nella creazione di prodotti più sostenibili a base d’acqua. L'obiettivo era raggiungere il target attraverso i canali digitali, sviluppando una narrazione che potesse coinvolgere attivamente il pubblico.

Solutions

To underline the client's commitment to reducing environmental impact, our strategic team developed the "Because we care" campaign. We subsequently transformed social media into a "material library", focusing on solutions rather than individual products. The communication plan has been strengthened by an omnichannel advertising strategy which includes both traditional channels and unconventional online means, aimed at reaching specific targets.

INFLUENCER MARKETING

To increase the visibility of the DIY line, several influencers have been activated on Instagram and TikTok in line with the brand's TOV, including La Casa di Mattia, the No. 1 cleaning influencer in Italy.

Results

The strategy, finally completed by influencer marketing activities, increased Fila Solutions' visibility on digital channels, extending its reach to new demographic groups, in particular Generation Z, who were previously less engaged with the brand. In terms of results, thanks to influencer marketing activity 4,368,000 views and through multilingual Meta campaigns in Europe, we achieved a coverage of 39,423,000 people.

IN VIDEO VERITAS

To convey the advantages of the various products to the end consumer, we have created various video contents with direct language, suitable for dissemination on social media.

DANCING PRO

Taking care of a floor can also be fun. We told it with a video for BtoB.