Brian Dales

ART DIRECTION
BRANDING
DIGITAL STRATEGY
PHOTO SHOOTING
PPC ADV
SOCIAL MEDIA
WEB / ECOMMERCE

Fashion

Digital marketing and brand positioning of a fashion brand

Brian Dales, a brand in the fashion sector, boasts a history that began in 1955 and became an international fashion brand in 2004. The Brian Dales man is a man who loves to be noticed, a viveur with a well-defined personality. The research is made of a dry fitting, attention to detail, elegance and iconicity.

Goals

Reposition the brand by engaging a younger audience. Improve the performance of ecommerce by increasing sales and user experience. Develop a coherent multi-channel communication strategy capable of increasing the perception of the brand.

Solutions

The first step was to focus on the artistic direction of the collection photo shoots, to better address the new target to be hired. We created a new e-commerce site, with data migration from Magento to Prestashop, and implemented a Digital Marketing strategy to increase the visibility of the brand. This includes daily onsite SEO, SEM and social ads optimization activities. marketing automation for the recovery of abandoned carts and loyalty activities has completed the phases of an increasingly competitive funnel.

Google Ads

Google Ads

Impressions

+ 25 %

Coverage

+ 21 %

Cost per conversion

- 32,4 %

Conversions

+ 28,5 %

Social Media

Accounts reached - IG

+ 49,2 %

Interactions - IG

+ 122,8 %

Number of orders

+ 41,5 %

Sales

+ 62 %

Coverage

+ 46,7 %

Results

Our Magnetic Branding® method and the constant optimization of digital campaigns, together with numerous collaborations with influencers and brand ambassadors, have significantly improved the brand's iconicity and brand awareness. This has allowed us to successfully reach an audience that aligns perfectly with the set objectives.