Creating an iconic dental implant brand

TFM, a company specialized in the sector of very high precision mechanical machining in the automotive sector, intended to approach the dental sector by deploying all its technical skills and know-how on quality control.

Goals

Our challenge was to define a unique positioning for the new brand in a global market with over 600 manufacturers similar in terms of product and service. Our strategy focused on how to distinguish the brand, highlighting the brand experience rather than focusing exclusively on the product.

Solutions

We created a naming, Mech & Human, that reflected the company's technical expertise to benefit the human aspect. Our Human to Human approach aims to address the dentist directly, a professional but first and foremost a person, creating a young, direct, fresh and engaging brand.

Results

The iconic identity compared to competitors in the dental sector has positioned the company in a distinctive way, allowing it to achieve and exceed expectations in terms of growth objectives.

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