Accelerating the Brand: Iron Lynx's transformation into a motorsport icon

Iron Lynx is an Italian automotive team founded in 2017 in Cesena. The teams compete in different categories in GT and in several FIA Formula 4 championships. In 2021 it won the European Le Mans Series in the LMGTE class. In a short space of time, Iron Lynx has achieved numerous successes, earning a reputation for being one of the most dynamic and exciting teams in the world of racing.

Goals

The team aimed to become a more attractive brand. It was therefore necessary to devise a series of activities to engage both existing fans and new audiences, while increasing brand awareness among motorsport enthusiasts by creating a community. Iron Lynx also stands out for its women's team, the Iron Dames, a true pride and distinctive symbol of the team. Among the objectives, to increase the brand awareness of this team.

The Racing Books. An engaging work of art direction and graphic design for an editorial project that aims to put pure adrenaline on paper every year.

Solutions

The creation of the claim "Race to Inspire" perfectly reflects the passion and commitment of the team, playing a key role in the definition of the concept and in the orientation of the entire communication, both BTL and TTL. Our team of art directors took care of the various communication materials, starting from the racing books up to the brand architecture of the Iron Dames team. To further involve the audience, we activated and managed ambassadorship activities, thanks to the collaboration with Tomaso Trussardi, up to the involvement of Michelle Hunziker to narrate the Iron Dames' experience on the track.

POSTER LE MANS BY POROLI

To celebrate the first participation in Le Mans, we created limited edition posters in collaboration with the Italian illustrator Francesco Poroli, with an iconic and recognizable graphic style.

Influencer Marketing

Knowing how to create connections is one of the qualities that distinguishes us. A gift that has allowed us to give shape to an unprecedented and visionary collaboration: Tomaso Trussardi, entrepreneur and President of the fashion house of the same name, as Ambassador, with a key role in the repositioning of the brand. Hence the subsequent collaboration with Michelle Hunziker for Iron Dames.