2 EMME CLIMA

  • ART DIRECTION
  • BRAND IDENTITY
  • MARKETING AUTOMATION
  • AUGMENTED REALITY
  • RENDERING
  • RESTYLING
  • WEB / ECOMMERCE
Industrial

From industry to BtoB magnetic brand

With its presence in 25 European and non-European countries, 2 EMME CLIMA has established itself as a significant player in the sector of brackets for supporting motor-capacitors. Celebrating its 10th anniversary in 2018, the company recognized the need to evolve with a new visual identity that is distinctive and recognizable in the international market.

2emme

Goals

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Our main objective was to underline the dynamism and constant commitment of the company to the quality of its products, strategically using images, effects and colors to improve the brand identity. We aimed to broaden the pool of potential customers, increase the perceived value of the brand and its services, generate interest and consensus in the reference community, provide relevant information to enrich the culture of the sector among the target and stimulate web traffic, culminating in the activation of new contracts.
2MC_neon
2MC
2Emme
2Emme
2Emme
2Emme

Solutions

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Per raggiungere questi obiettivi, abbiamo intrapreso una serie di azioni strategiche: la prima è stata sviluppare una nuova brand identity con conseguente restyling di tutti gli asset digitali e rendering 3D per illustrare i prodotti; in secondo luogo abbiamo avviato una digital strategy per l'acquisizione di contatti qualificati, essenziale per l'avvio di un processo efficace di Marketing Automation e Lead Scoring. Inoltre, abbiamo sviluppato due landing page dedicate, ottimizzate per i target, al fine di massimizzare l'efficacia delle campagne di web marketing e di retargeting.
2Emme
2Emme
2MC
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2 EMME CLIMA
2 EMME CLIMA
2 EMME CLIMA
2 EMME CLIMA
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case
2MC
2 emme clima

Results

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Thanks to these activities, the company has strengthened its position in the market, increasing brand visibility and the perception of quality and innovation associated with its products and services. The new visual identity and marketing strategies have led to a significant increase in interest and engagement on the part of the target audience, stimulating concrete actions and requests from customers. Furthermore, web marketing and retargeting campaigns contributed to greater traffic on the site and the activation of new contracts, consolidating the company's presence in its sector on a global level.
Impression
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