A century-long story of distillation excellence reborn in the digital age.

For Bonollo 1908, we brought over a century of distilling excellence into a new digital experience. A website redesign, e-commerce integration, and a digital strategy have strengthened the brand's positioning by combining tradition, immersive design, and performance marketing.

Goals

To honor the history of a family, a brand, and a product that has paid tribute to a region full of potential. When Bonollo 1908, the undisputed symbol of Italian distilling art, decided to embark on a digital journey, the task was clear: not only to consolidate the brand’s positioning, but to do so with style, personalization, and precision. Our role? To design a strategy that was not only high-performing but also capable of telling a centuries-old story through the lens of design. The result? An elegant and modern website, paired with a truly effective marketing strategy.

DIGITAL STRATEGY

Turning the brand’s potential into a vibrant digital strategy: this is how our journey began.

Thanks to acquisition campaigns in various formats, we increased awareness, traffic, and sales. By adding targeted performance campaigns, we improved revenue KPIs, while engagement and remarketing activities strengthened user loyalty and consolidated the brand’s positioning.

The result? A strategic mix that fosters a positive sentiment and keeps the brand top of mind with consumers. To complete the picture, we implemented two marketing automation flows that work in synergy. The first guides new users on a journey of discovery into the brand and its product lines, with the goal of becoming top of mind in the grappa and spirits market. The second focuses on recovering abandoned carts, turning what used to be lost sales into real opportunities. An integrated strategy that not only performs but also builds lasting value. Thanks to data analysis and constant performance measurement, we managed to optimize every aspect of the strategy, reaching and surpassing the KPIs set by the client.

RESTYLING

An experience that captivates and tells a story: this is how digital becomes the guardian of Bonollo 1908’s legacy.

Immersive design and visual storytelling. A modern and refined layout tells the brand’s story and values, while 3D design enhances the immersive experience and engages the user in a unique sensory journey.

Intuitive and optimized navigation. The seamless experience guides users through the products, from traditional lines to the latest innovations. The redesign was then completed with the integration of an online sales platform, optimized to maximize conversions.

Conclusions

Thanks to the website redesign and the renewed integrated digital marketing strategy, the Bonollo 1908 brand has strengthened its positioning, achieving tangible results and significantly improving performance. This project demonstrates how an approach that combines strategy and creativity – typical of Magnetic Branding® – can transform the digital presence of a historic brand while keeping its roots firmly anchored in its legacy.