Fieracavalli

ADVERTISING
BRANDING
GRAPHIC DESIGN
LOGO DESIGN
PHOTO SHOOTING
TRADE SHOW
VIDEO / COMMERCIAL

TRADE SHOW

ADV CAMPAIGNS AND TRADE COMMUNICATIONS

Fieracavalli represents one of the most important brands of Veronafiere and, with an average of 160 thousand visitors from over 60 nations, it has always been a point of reference on the international equestrian scene. The involvement and special empathy created with sector operators, athletes, enthusiasts and families make it an unmissable stop on the autumn calendar.

Goals

Evolve by consolidating the institutional image. Develop a communication strategy capable of strengthening the distinctive features of the event and giving it coherence and recognisability in the long term. Keep the horse as the undisputed protagonist of the event, expressed in all its characteristics and expressions, and its relationship with man.

Solutions

Starting from 2018 we have defined a new brand identity, renewing the brand and general visual, then developing concept and art direction on all the main promotional and operational tools: from the catalog to the ticket office, from internal and external signage to neighborhood up to the static and dynamic billboards in the city, also including press releases in sector magazines, radio campaigns and TV spots on national networks.
In 2023 the advertising campaign was created in collaboration with Toni Thorimbert, an established fashion photographer and reporter, narrating the relationship between man and horse through portraits.

Branding

Fieracavalli

Fieracavalli

Fieracavalli

Fieracavalli

Fieracavalli

Fieracavalli

Results

Over the years, the set of interventions has provided coherence and uniformity to the entire event, guaranteeing a strong impact to the project and an increasingly greater ability to penetrate the different targets, as demonstrated by the < span>constantly growing numbers. The overall positioning of the event and the surrounding events at Fieracavalli also benefited: the Golden Gala, a traditional show of equestrian art that lights up the Veronese nights, and Jumping Verona, the only Italian stage of the Cup of the World Show Jumping Championship.