Google announces: indexing for mobile-only
In recent years, this Google feature developed more and more: mobile-first indexing has reached a percentage of
The campaign that doesn’t exist
We wondered, what if Coca-Cola and Pepsi were campaigning together?
We’ve been through this before.
In these weeks I haven't posted anything, I haven't written judgments, I didn’t want to go into
What are they? Simply: likes, comments, share, followers. They are called 'vanity metrics' because they feed the
Archetypes: what are them?
Carl Gustav Jung, a Swiss psychoanalyst and philosopher, discovered that human beings assign a certain characterization to
Funnel, this stranger
The construction of a real customer journey to guide the user through five gradual steps.
4 design books we should all know about
4 design books we should all know about.
Influencer marketing for B2B
Discover all the secrets of Influencer Marketing for B2B
Threads and TikTok, the apps of the very young
The rapid spread of new apps opens the door to new discussions on privacy issues.
Inbound Marketing, what it is and how it works
Inbound Marketing is a real process that follows the entire product life cycle, from promotion to purchase.
Facebook Never Sleeps: The New Algorithm
Mark Zuckerberg announced it. From January of this year to run Facebook is a new algorithm.
Instagram 2019: is the feed sacrificed compared to stories?
In the last two months many rumors circulated about the changes made on the most used social
Landing Page: everyone mentions it, few know what it is.
It is a tool of inbound marketing, which uses the creation of educational content to reach the
Storytelling. Digital or not
A term much used - and often abused - in recent years. It means "telling stories".
From traditional marketing to Growth Hacking
Growth Hacking is a continuous, rapid and efficient process that revolves around three key moments: knowing, building