The campaign that doesn’t exist
We wondered, what if Coca-Cola and Pepsi were campaigning together?
We’ve been through this before.
In these weeks I haven't posted anything, I haven't written judgments, I didn’t want to go into what an epidemic or pandemic is (I'm not an epidemiologist), I haven't talked about what people should or shouldn't do. I'm a marketing
What are they? Simply: likes, comments, share, followers. They are called 'vanity metrics' because they feed the digital ego of a page or a social profile. A post with lots of likes makes the brand feel appreciated and recognized. However,
What’s an Influencer marketing
An influencer has more persuasive and driving power than a testimonial, who instead is seen as a celebrity
Brand identity. Emerge, stand out and become unique
In the end, the brand must be identified by a name and a visual that, alone, must transmit a message, tell a story, identify who we are
BtoB and BtoC no longer exist. Now the approach becomes HtoH: Human to Human
In the case of both a company and a customer, a target is always a person. So why not talk directly to the people to convince?
How to create an effective business presentation
Discover the fundamental points to create an effective presentation.