HtoH – Human to Human: a new ʇuᴉod ɟo ʍǝᴉʌ.
From carts to cars, from markets to malls, internet, phones: everything changes, everything evolves.
The relationship between consumers and brands changed over the years, and that’s why today approaches such as BtoB and BtoC are now outdated.
Consumers want to interact with brands to feel involved, appreciated and touched.
Also people who works inside companies are consumers. And we address all of them.
The Human to Human (HtoH) approach is based on understanding people, their needs, and all the levers that lead them to purchase or interaction decisions.
Because, first and foremost, we deal with people every day.