Vanity metrics
What are they? Simply: likes, comments, share, followers. They are called 'vanity metrics' because they feed the digital ego of a page or a social profile. A post with lots of likes makes the brand feel appreciated and recognized. However,
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Archetypes: what are them?
Carl Gustav Jung, a Swiss psychoanalyst and philosopher, discovered that human beings assign a certain characterization to their unconscious. This characterization is called an archetype and is a universal basic scheme that connects the individual to the collective unconscious on
Funnel, this stranger
The construction of a real customer journey to guide the user through five gradual steps.
4 design books we should all know about
4 design books we should all know about.